Digital Visual Messaging (DVM) can be used by businesses to address the data needs of their two key constituent groups:  the internal roup, which include employees and partners, and the external group, which is composed of consumers.  Although information is at the heart of both applications of this technology, the uses are quite different.

     Driving the adoption of DVM is the affordable quality of today's large-scale digital display technologies and the rapidly changint IT landscape.  DVM is built with dynamic, visually based imagery, PC-generated textual data, database and Internet content, full-motion video entertainment and more -- essentially anything that can be displayed with a high-performance PC.  Because DVM is built, transmitted and scheduled under programmatic control sent though a network, it can be quickly updated, changed or adapted to accommodate the needs of the moment; it can even be interactive to address the interests of the individual audience member.

Business Messaging

      In business-to business DVM, enterprises are leveraging the incredible growth in their IT capabilities and communications bandwith, allowing them to make visual business data available to large numbersof people simultaneously.  Key applications include visual conferencing and control-room operations.

     Since the early days of NASA, high-quality visual imagery has proven an effective means to enable large groups to see the same data at once in order to solve problems or create action plans.  Now this same application, which once cost millions of dollars, is available to businesses at a fraction of the cost for use in situation rooms, command and control centers, trading floors and conference rooms.

      In working environments, the use of Business Messaging has proven to:

• Increase critical decision-making

• Increase the flow of critical information to a wider group

• Increase operational effeciencies

• Minimize operational downtime

Consumer Messaging

     Though an ability to employ dynamic, attention-getting visuals, business-to-consumer DVM has the capability to move the viewer/audience/customer to a desired action more quickly, and to build predisposition toward desired actions in the future.  It also enables the enterprise to better serve its customers/constituents through more timely and effective communication, education and even entertainment.  Applications may deliver pure branding and marketing messages, serve up useful information such as features, price and location, or display a combination of all of the above.

      Advertising research validates the positive business effects that accrue when Visual Messaging employs more than just static or conventional elements.  "Size, color and unusual treatments attract attention"*.  As related to sophisticated point of purchase advertising, "These units generate and maintain interest more powerfully and more compellingly then static messages"**.  Further evedence shows: "Retailers like electronic displays (with their color and motion), because they add interest and excitement to the store and because of the extra sales volume they generate"***.

      In real-world situations, the use of confumer visual messaging has proven to

• Increase revenue and productivity

• Reduce time and costs in establishing brand image

• Speed reaction to market shifts and competitive moves

• Target specific audiences demographically

• Minimize printing, distribution and labor costs

• Heighten customer satisfaction

        Digital Visual Messaging -- enhanced by the possibilities afforded by digital technology is a channel of communication that opens up the potential for business to communicate captivating, concise, accurate, timely, well-branded visual information to both business and consumer populations.  The use of high-quality data for any internal business, or external consumer purposes simply validates and underscres what businesses have known all along.  Information, no matter who the audience may be is enhanced and more easily absorbed by its intended audience when it is both immediate and visually stimulating.  Regardless of how it is applied, DVM fulfills this basic understanding.